The design of the label aims to pay tribute to the client’s grandfather “Eliseo”, who is the author of the product recipe, and to communicate the brand’s awareness of the environment and the use of purely natural products.
An illustration was made that represents the union of both concepts. Our central character peels off like a fruit, revealing various Peruvian citrus fruits inside; At the ends, we can also see animals native to the Urubamba Valley, the place where our liquor is made.
